ToolsArticles & Links
Competitive Advantage
Simple yet powerful insights into what really drives pricing power. “How Valuable
Are Your Customers?” HBR contributing editor Amy Gallo gives an
excellent tutorial on calculating customer lifetime value (CLV)
Our good friend Tim Smith offers a great definition and perspective on what value based pricing is all about. Great Read |
Use CasesWe love sharing practical/hands-on examples of companies that are executing a value based strategy.
recommended books |