Incorporate value based pricing insights to make your next product launch a success.
Aligning customer VALUE in R&D and INNOVATION
customer value research has empowered leading fortune 500 companies to monetize the value of their differentiation by making customer value a key part of the product development process.
According to recent research on innovation organizations that are seeking to improve their global competitive advantage are looking to increase R&D spending developing breakthrough innovation. To be rewarded for their efforts, organizations must align their innovation with customer value in order to be rewarded for their efforts.
If you are product marketer we highly recommend taking a look at this highly informative research article. |